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HomeCopyrights in different industriesHow Does Sports Broadcasting in Media Work?

How Does Sports Broadcasting in Media Work?

  • 12 September 2019
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Ever since technology could permit it, people liked to be up-to-date with the latest results in the world of sports. Today, owing to the development of technology, we are one click away from checking the scores on any sports match on the planet, and tuning into any game we want and placing bets on our favorites. There are even websites like timecube.com that offer bonuses and make it more convenient and fun for us to do so.

Of course, it was not always like this; the beginnings of live broadcasting were far humbler.

The beginning of sport broadcasting

The first live broadcast of a game took place in 1911 in Kansas. The technology used for this was a telegraph wire and a large map of a football field, where the points were mapped. The first broadcasting with voice happened only a decade later, in 1921, and the first live television coverage took place in 1939.

How does it function?

Sports organizations set up big sports events; the more popular the event, the higher the price for its broadcasting in media. Major media companies then pay the organizers the fee in order to freely cover the sports event; after that, those companies sell their footage to smaller media houses, who broadcast it all over the world. 

What are some of the regulations and rights for the media?

The first thing that can endanger this whole process is piracy. When the Internet came to be well developed, possibilities occurred for broadcasting signals to be illegally transmitted by unlicensed media websites, reducing the value of the broadcast footage in the process, and by extension, the amount of money invested into providing the best quality of sports and broadcasting. However, there are some exceptions from the norm –usually with major events such as World Cups, the Olympics, etc. Most countries have laws that ensure that the most important events in sports, as well as national team games,  have to be available to the entire public and not kept on a separate paid channel.

Why is broadcasting important for sports?

The answer is obvious –money. Professional sports are a multi-billion dollar industry, and broadcasting has proven to be a substantial source of income for companies or organizations that host and organize sporting events. This provides the organizations with enough money to invest in better stadiums, better equipment for the players, and overall improving the conditions for playing professional sports. To put it simply: people around the world who watch sports contribute to the improvement of the conditions for the clubs and the players.

Even though it might seem complicated, this system of broadcasting brings the latest events in sports to you, and at the same time ensures optimal conditions, both for the viewer and for those playing.

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